7 therapist website mistakes that quietly cost you clients

1. Talking about yourself before the client

Opening with your full training history can feel distant. Start with what the visitor is going through and how you can help, then share your background further down or on your About page.

2. Hiding your fees

If people can’t find a price, many simply leave. Showing your fee (and any concessions) is reassuring, and it means the enquiries you get are from people ready to start.

3. No clear next step

Every page should end with one obvious action: “Book a free 15-minute call” or “Send me a message”. If visitors have to hunt for your contact details, they often won’t.

4. A site that’s hard to use on a phone

Tiny text, buttons that are hard to tap, and pages that take ages to load all push people away. Check your own website on your phone, on mobile data, as if you were a nervous first-time client.

5. Stock photos instead of you

Generic photos of smiling models or stones on a beach don’t build trust. One genuine, friendly photo of you is worth more than ten stock images.

6. Out-of-date information

Old prices, “accepting new clients” when you’re full, or a broken booking link make you look inactive. Keep the key details current, or use a service that updates them for you.

7. Forgetting the basics of safety and privacy

A therapist website should include a privacy policy, explain how enquiries are handled, and make clear you’re not an emergency service, with where to find urgent help. It shows care, and it’s expected in the UK.